The challenges of engaging with people across geographic, gender and generational boundaries seem to be preoccupying many business leaders. The three key questions my clients ask are:
Is what I want to say going to be heard in the way I intend?
Have I chosen a medium which is appropriate for creating a continuous flow and exchange of insights and ideas?
What brand and reputation am I creating for myself?
Choice of vocabulary is important in establishing common understanding but is not sufficient to ensure that intended messages are heard. The context in which language is used determines meaning. For example ‘Yes’ can have many interpretations.
Yes, I have heard you.
Yes, I see that is your point of view.
Yes, I agree with what you have said.
Yes, I am prepared to help you.
Yes. (Because if I say that you will leave me alone).
Recognising how your words are heard is essential to building dialogue.
The medium we choose is partly determined by our generation. Digital immigrants from the boomer and X generations still refer to ‘mobile’ telephones and seek visual confirmation of the impact of their conversations. Generation Y and Millennials are digital natives. They live in a permanently connected world and chatter continuously with people they have never met.
The technological infrastructure which enables this continuous flow also creates levels of ‘noise’ to which previous business leaders were not subjected . Providing and valuing reflection time has become essential in a world which encourages instant decision making.
In recessionary times, it takes more effort to protect investment in networking opportunities, both virtual and physical. Without these opportunities, the shared insights that lead to the development of new products, services and markets may be delayed or lost.
Personal brand and reputation are created with each conscious and unconscious action. Authenticity and transparency are highly valued in business leaders seeking to build trust across boundaries and attract talent to their organisations. With a clear understanding of your brand values and an understanding of the impact you have on others, you are able to actively manage and reinforce your brand and reputation.
Sources worth checking out include:
Richard D Lewis @ Richard Lewis Communications on geographic/cultural boundaries
Prof. Paul Redmond @ Liverpool University on generational differences.
Lesley Everett @ Walking Tall on personal brand and reputation.